Wholesale & Distribution
with Odoo.
Wholesale runs on stock visibility, accurate purchasing, and routes that work. Odoo gives your sales team and warehouse the same real-time picture, across locations, across borders.
Yes, if your business is moving product: importing, holding stock and selling on, often B2B. Odoo ties CRM, Sales, Purchase, Inventory, Delivery and Accounting into one system, with a native B2B portal (per-customer pricing, payment terms, ordering against quotes) in the standard product.
The pain we usually find
Wholesale lives or dies on stock accuracy and margin. The usual mess: a webshop or EDI feed that does not talk to the warehouse, customer-specific prices kept in spreadsheets, and an accounting package like Exact or Twinfield that needs everything typed in twice. Every disconnect is a picking error or a margin leak.
Which Odoo modules do the work
Inventory, Purchase, Sales and Accounting are the core, with Delivery and eCommerce around them. Decilux, an AV distributor, binds CRM, sales, stock, purchasing and accounting so the team works from one screen. Hotel Supply International keeps its WooCommerce shop and links Odoo to Twinfield. Keizer International migrated off SAP Business One with targeted custom work for a global bottle-and-cap business.
Where standard stops, and Updoo starts
The native B2B portal already gives buyers their own prices, order history and reordering, and ships in the standard product. Where customers ask for more, we extend it, like downloadable customer-specific price lists that fill a cart in one step, built in four hours. IDD Parts added a configurable catalogue and a professional B2B portal on top of standard Odoo, and Updoo Lead Capture routes enquiries into the CRM.
Read: AI in this sector
Everyone talks about AI. But what does it actually get you in a wholesale business? It works best on your own numbers, and you already have them: your orders, customers and stock, all in Odoo.
On that base, forecasting demand, reading email orders and setting up customer prices stop being pilots and start paying back. And because building is much faster with AI in the loop, things that used to be "nice but too expensive" suddenly fit the budget.
AI in wholesale: where it really earns its keep Read articleWholesale & Distribution companies that trust us
- IDD Parts B.V.
- Zo Veilig
- Rhea Vendors Benelux
- Rhea Vendors Servomat Deutschland GmbH
- Keizer International B.V.
- Hotel Supply International BV
- Top Vision Group B.V.
- Decilux AV Sales
- Arts Holding B.V.
- Wonders Holding B.V.
- Rhea Vendors Österreich GmbH
- BSS-Van Paddenburg
What we use
- Inventory
- Purchase
- Sales
- Accounting
- Delivery
- eCommerce
Custom without custom
Smart lead capture that routes, enriches, and lands a clean lead in Odoo CRM, with no manual copy-paste.
Questions about Odoo for this industry.
- How does Odoo handle multi-location stock for wholesale companies?
- Odoo Inventory supports multiple warehouses and locations natively. Stock moves between locations are tracked in real time. Reordering rules can be set per product per location, and put-away strategies handle complex routing logic across sites.
- Can Odoo automatically generate purchase orders based on stock levels?
- Yes. You set a minimum and maximum quantity per product per location. When stock falls below the minimum, Odoo creates a draft purchase order and can send it directly to the supplier. This replaces manual reorder monitoring entirely.
- Does Odoo support B2B order portals for wholesale customers?
- Yes. Odoo has a built-in customer portal where B2B customers can place orders, track deliveries, and download invoices. Prices and product catalogues can be restricted per customer or price list. EDI integration is possible through custom connectors. Radical Fanatics has built several for wholesale clients.
What clients in this industry built with Odoo.
Wonders Holding B.V. (Studio Marcel Wanders)
Studio Marcel Wanders designs iconic furniture, lighting and interiors for brands and hotels worldwide. Their Odoo platform brings structure to project, sales and finance administration that matches that international reach.
Read caseDecilux AV Sales
Decilux is a Dutch AV distributor that imports, stocks and resells to installers and integrators. Odoo ties CRM, sales, inventory, purchasing and accounting together, so the team works from a single system.
Read caseIDD Parts B.V.
IDD Parts distributes physical access security products across the Benelux for ASSA ABLOY. FANATICS built a fully integrated Odoo environment with a configurable B2B webshop and automated consolidation sync to Onestream.
Read caseHotel Supply International BV
Hotel Supply International supplies hospitality products to hotels and restaurants across Europe. FANATICS connected their existing WooCommerce webshop and Twinfield accounting system to Odoo, creating a clean operational core without disrupting proven tools.
Read caseMISSINGLNK B.V., Reany Bikes Europe
Reany Bikes Europe distributes e-bikes across Europe from an external fulfilment centre. Their Odoo implementation covers sales, purchasing, inventory, eCommerce, accounting and helpdesk: with EDI integration to JCL Logistics, DHL connectivity, showroom mode, battery regulation compliance and B2B invoicing.
Read caseKeizer International B.V.
Keizer International distributes bottles and caps for the food industry to customers worldwide. After migrating from SAP Business One, they implemented Odoo as their central platform: including custom modules for historical pricing, RMA, complex carrier routing and authorisation workflows.
Read caseTulppack
Tulppack ran on Brincr, Exact Online and a separate webshop. Odoo replaced all three - with a B2B webshop where customers order themselves (by the metre or by the tea bag, printed with their own logo) and stock that stays correct across tricky units of measure.
Read caseWholesale & Distribution + Odoo?
Wholesale runs on stock visibility, accurate purchasing, and routes that work. Odoo gives your sales team and warehouse the same real-time picture, across locations, across borders.