Decilux AV Sales distributes audiovisual equipment from Hengelo to installers, integrators and business end-users. Importing, holding stock, watching margins and delivering on time — typical wholesale dynamics with a specific niche focus on AV.
The challenge
For an AV distributor, everything turns on stock availability and fast quoting. A customer scheduled to install on a given date can’t wait a week for a price indication or a delivery confirmation. Decilux worked with tools that each handled part of the picture, but none gave a full view of what was on stock, what was in the pipeline and what was already out the door.
Decilux also wanted to accommodate growth without buying additional separate software every time. One platform that grows with them, not a patchwork that expands year over year.
The approach
We set up Odoo as the central sales and inventory layer, connected to purchasing, eCommerce and accounting. CRM opportunities flow to quotes; quotes flow to orders; orders reserve stock; stock orders connect to purchase orders; everything lands in the same accounting.
For the team in Hengelo, a customer question can now be answered from one screen: what do we have, what does it cost, when can we deliver.
Result
Since the 2025 implementation, Decilux works from one system for sales, inventory, purchasing and finance. Frank, Luuk and Sander see the same picture without having to ask around. The next step is building on what’s there — eCommerce for dealers and richer reporting — on top of a foundation that’s already running.
Read more: Odoo for wholesale · Odoo ERP · All customer cases