eCommerce
with Odoo.
eCommerce businesses need their webshop, warehouse, and financials to talk to each other automatically. Odoo is the one system where an online order flows straight through to picking, invoicing, and reporting.
Yes, if you want your webshop, stock and back office in one system instead of a storefront bolted to a separate ERP. Odoo runs eCommerce, Website, Inventory, CRM and Accounting on one database, so an online order flows straight through to picking, invoicing and reporting, with no middleware in between.
The pain we usually find
Most eCommerce businesses we meet have a shop that works and a back office that cannot keep up: stock that is right online but wrong in the warehouse, orders re-keyed into accounting, and a product catalogue maintained twice. The more channels you add, the further the numbers drift apart.
Which Odoo modules do the work
The core is Odoo eCommerce and Website on top of Inventory, CRM and Accounting, with Email Marketing for retention. For a configurable catalogue it goes further: IDD Parts bundled a complex, configurable product range, its sales process and a professional B2B portal into one Odoo with an automatic link to Onestream. Reany Bikes runs sales, purchasing, stock, webshop and helpdesk with an EDI link to an external fulfilment centre.
Where standard stops, and Updoo starts
Where the standard storefront stops, you do not rebuild, you extend. Our product configurator lets a customer click together a made-to-order product and see the right price on the spot; it runs at cpqbuilder.com for less than a tenth of a comparable third-party platform. Updoo Lead Capture routes web enquiries straight into Odoo. And when the storefront itself is the differentiator, a headless front-end keeps Odoo as the back office, the way this very site runs.
Read: AI in this sector
Everyone talks about AI. But what does it actually get you in an online shop? It works best on your own numbers, and you already have them: your orders, products and stock, all in Odoo.
On that base, writing product copy, forecasting stock and triaging customer questions stop being pilots and start paying back. And because building is much faster with AI in the loop, things that used to be "nice but too expensive" suddenly fit the budget.
AI for your webshop: four things that already work Read articleeCommerce companies that trust us
- House of medicals B.V.
- IMAGIN.studio B.V.
- Decoflorall VOF
- Invent Design Beheer BV
What we use
- eCommerce
- Website
- Inventory
- Accounting
- Email Marketing
- CRM
Custom without custom
A product configurator for complex product ranges, and lead capture that turns every form fill into a qualified CRM opportunity.
Questions about Odoo for this industry.
- Can Odoo integrate with Shopify or WooCommerce?
- Yes. Radical Fanatics has built and maintains integrations between Odoo and Shopify, WooCommerce, and other platforms. Orders, customers, and stock levels sync in near real time. The typical path: run both in parallel for 2–4 weeks, then switch to Odoo as the back-end, either with Odoo's native webshop or keeping the existing storefront.
- How does Odoo automate order-to-invoice for an online shop?
- In Odoo, an online order automatically triggers a stock reservation, selects a delivery route, generates a packing slip, and creates a draft invoice. You review and confirm; Odoo handles all the steps in between. No separate OMS or manual transfer needed.
- Does Odoo's built-in webshop replace our current eCommerce platform?
- For many SMBs, yes. Odoo Website + eCommerce is a full platform with product pages, search, cart, checkout, and payment integrations. For businesses with heavily customised storefronts, we connect Odoo as the back-end (inventory, fulfilment, accounting) while keeping the existing frontend.
What clients in this industry built with Odoo.
IDD Parts B.V.
IDD Parts distributes physical access security products across the Benelux for ASSA ABLOY. FANATICS built a fully integrated Odoo environment with a configurable B2B webshop and automated consolidation sync to Onestream.
Read caseWijnwinkel Barneveld
Wijnwinkel Barneveld sells wine in a physical shop and online. Their Odoo implementation covers CRM, sales, Point of Sale, purchase, inventory, accounting and eCommerce, with Exact Online integration, 18+ age verification, bottle deposit tracking, a loyalty programme and wine-specific checkout logic.
Read caseDecoflorall VOF
Decoflorall sells floral-arranging materials and seeds to bulk buyers and consumers. When the Logic4 licence expired, they moved to Odoo in two months: webshop, inventory with variants and negative stock, purchasing with supplier price lists, barcode picking and Dutch accounting in one system.
Read caseMISSINGLNK B.V., Reany Bikes Europe
Reany Bikes Europe distributes e-bikes across Europe from an external fulfilment centre. Their Odoo implementation covers sales, purchasing, inventory, eCommerce, accounting and helpdesk: with EDI integration to JCL Logistics, DHL connectivity, showroom mode, battery regulation compliance and B2B invoicing.
Read caseTulppack
Tulppack ran on Brincr, Exact Online and a separate webshop. Odoo replaced all three - with a B2B webshop where customers order themselves (by the metre or by the tea bag, printed with their own logo) and stock that stays correct across tricky units of measure.
Read caseeCommerce + Odoo?
eCommerce businesses need their webshop, warehouse, and financials to talk to each other automatically. Odoo is the one system where an online order flows straight through to picking, invoicing, and reporting.