Studio Marcel Wanders is an internationally recognised design studio in Amsterdam, part of Wonders Holding. Work that appears in interiors of iconic hotels, restaurants and residential projects worldwide, and products licensed to major brands. An organisation whose output is culturally charged, but whose operations still have to look like a normal business inside.
The challenge
For a design studio running international projects, administration is not a side concern. Customer contracts, time logging, royalty flows and invoicing get tangled when they don’t sit in one system. Studio Marcel Wanders worked with separate tools that each handled a part, without giving a shared view of what was running and where the value was.
The brief was to build that overview without disrupting the creative way of working. A system that offers structure rather than forcing it.
The approach
We set up Odoo around the studio’s way of working. CRM for relationships with brands, hotels and project developers. Projects for active design work, with time tracking per team member and per assignment. Sales for quotes and invoices. Accounting for everything that comes out of it.
The emphasis is on project administration. For a studio, an assignment is rarely just “sell product, send invoice”. There’s a phase of designing, reviewing, prototyping and delivering. Odoo Projects accommodates that, with time tracking that flows directly into invoicing.
Result
Since the 2025 go-live, the team of Walther, Joy, Robin and Francisca works from one platform for projects, time, sales and finance. The studio keeps its creative way of working, but now with administration underneath that moves with it rather than trailing behind.
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