Radical Fanatics is our own company, and therefore the client we know longest and best. This page sits among the client cases because it answers the same question: what happens when you put a company fully on Odoo?
The challenge
If you spend your days weaning companies off scattered tools, you had better practise what you preach - and that is less self-evident than it sounds. A consultancy collects the same fragmentation as any client: a CRM here, a timesheet tool there, support in a mailbox, knowledge in documents nobody finds again. The bar for our own environment: everything we recommend to clients has to run at our own company - otherwise we do not recommend it.
And we do not know that fragmentation from hearsay. In previous companies and partnerships we worked for years with AFAS, Exact, AccountView, Microsoft Dynamics, Twinfield, HubSpot, ActiveCampaign and Teamleader. Serious products, every one of them - and together exactly the landscape we left behind when we put everything on one database in 2022.
The approach
Since 2022 the entire company runs on one Odoo database, which doubles - deliberately - as our test lab. A lead arrives through the website or a campaign, lives in CRM, becomes a quote with digital signing, then a project with hours and planning, an invoice, and after go-live a Heartbeat subscription with support tickets in Helpdesk. Marketing runs on Email Marketing, Marketing Automation and Social Marketing; vacancies run through Recruitment and our own jobs pages; internal knowledge lives in Knowledge. On top of it all runs Growdoo, our own AI platform, on the same data. New Odoo features and versions are tested on ourselves first - only then do we recommend them.
The result
Forty-seven installed apps in one database - counted, not estimated - and zero separate tools for core processes: from the first email to the invoice to the support ticket, it is one record flowing through. In fairness: payroll runs outside Odoo, exactly as we advise clients too. Which is the lesson of this case: fully on Odoo does not mean dogmatically everything in it, but everything in it where one database makes the difference.