Looking for a Prindustry alternative?
Prindustry is a strong platform for web-to-print, brand portals and print procurement. But what if the portal needs to join CRM, finance, stock, service and client integrations? Here are the best alternatives side by side: from portal specialists to a broad open platform.
Odoo Gold Partner · Amsterdam · experienced with customer portals and client integrations
What is the best alternative to Prindustry?
It depends on what you are after. If you mainly want a specialised web-to-print or brand portal, you stay in that space with another portal specialist. If you want the portal connected to the whole business - CRM, sales, stock, finance, service and client integrations - Odoo is usually the strongest alternative, with Updoo building blocks for the print-specific parts.
The best Prindustry alternatives, honestly scored
We make our living with Odoo, so weigh this accordingly. But honestly: for pure web-to-print and brand control a portal specialist can be stronger. The difference is whether the portal may stand apart or must become part of your business platform. (Specialist names and scores: we welcome your check.)
| Alternative | Type | Web-to-print / brand portal | Breadth (CRM / finance / operations) | Open & extensible | Cloud & modern | Short verdict |
|---|---|---|---|---|---|---|
| OdooTop pick | Broad open platform | Via configuration & Updoo | Native and strong | Open source | Browser-first | Best if you want the portal connected to your whole business |
| MultiPress | Print MIS + web-to-print | Strong (in the print chain) | Print-focused | Closed | Cloud / RDS | Print MIS with web-to-print; strong at production and ordering |
| Marcom Central | Marketing / brand portal | Strong (brand/marketing) | Limited | Closed | Cloud | Strong at brand and marketing portals |
| Infigo | Web-to-print platform | Strong | Limited | Closed | Cloud | International web-to-print platform |
Which alternative is meant for which situation?
A short take per candidate, to narrow your choice:
Odoo
Strongest if the portal may not stand apart but must become part of your business platform: CRM, sales, stock, finance, service and client integrations on one open, browser-first platform. For web-to-print, brand templates and procurement we build Updoo blocks on top of standard Odoo - without locking you into a closed ecosystem.
MultiPress
A Print MIS with its own web-to-print, strong if you also want to run graphic production deeply alongside ordering. Beyond print (CRM, finance, broad custom) narrower and more closed; often combined with a portal layer.
Marcom Central
An established marketing and brand portal, strong at brand control and decentralised orderers at larger organisations. Strong in the brand niche; company-wide coherence and open custom work weigh less.
Infigo
An international web-to-print platform with deep storefront and order functionality. Strong if web-to-print is your core; connecting to a broader digital business is less obvious.
What Prindustry does, and where you find it in Odoo
Prindustry revolves around the print portal. Here is how each area maps to Odoo:
| In Prindustry | In Odoo |
|---|---|
| Web-to-print / online ordering | Native Website & eCommerce with a product configurator (Updoo) |
| Brand portal & templates | Portal with brand control, rights and budgets (custom) |
| Customer portal | Portal, broader: orders, invoices, service, approvals, reporting |
| Print procurement & suppliers | Purchase, dropshipping and supplier routing |
| Range management | Products, variants and price lists |
| Budgets & rights | User roles and approvals |
| Order management | Sales and Inventory on one order |
| Invoicing & finance | Native Accounting on one ledger |
| CRM | Native CRM, where a portal is thin |
Why organisations look for a Prindustry alternative
Prindustry is strong at the digital front of print: web-to-print, brand portals, templates and print procurement. The pain usually appears when that portal can no longer stand apart. Customers want order status, invoices, service requests and reports; internal teams want CRM, finance, stock and service in coherence; and clients impose their own requirements on integrations, roles and approval flows. Then the question shifts from web-to-print to business platform.
Portal specialist or platform? The honest trade-off
This is the heart of it, and we are honest about it. Prindustry and other portal specialists are strong at print ordering, templates and brand control. If you mainly want customers and teams to personalise and order print and marketing materials easily, a specialist can be deeper than a broad platform. Odoo wins the moment the portal must become part of the business: one data model with CRM, sales, stock, finance and service, and a portal that does more than ordering. So the question is: do you want a better print portal, or one platform where portal, operations and finance come together?
Where Odoo matches the portal: Updoo and integrations
The misconception is that a broad platform misses the web-to-print depth. For the parts where standard Odoo stops, we build Updoo blocks: a product configurator for print ordering, brand templates with rights and budgets, and integrations with clients’ systems via API. The difference with a closed portal: it is open source, you can read the code, extend it deliberately, and switch partners without switching platform.
How to choose
Three rules of thumb. One: if your pain is purely web-to-print, brand control and print procurement and the portal may stand apart, portal specialists are the logical candidates. Two: if the portal must join CRM, finance, stock, service and client integrations on one open platform, Odoo is usually the strongest choice, with Updoo for the print-specific parts. Three: unsure? Start with a fit-gap that tests what is genuinely portal/print-specific and what is company-wide.
Curious about realistic hours, cost and timelines? See the Odoo implementation benchmark →
Frequently asked questions about Prindustry alternatives
Is Odoo a good alternative to Prindustry?
For organisations that want the print portal connected to the whole business - CRM, finance, stock, service and client integrations - Odoo is usually the strongest alternative. For the web-to-print and brand parts we use Updoo building blocks on top of standard Odoo.
What are the best Prindustry alternatives?
If you want to stay in the portal world, specialists such as Marcom Central or Infigo are logical options, and MultiPress as a Print MIS with web-to-print. If you want a broad open platform that connects the portal to the rest of the business, Odoo is usually the strongest choice.
Can Odoo handle web-to-print and a brand portal?
Standard Odoo covers eCommerce, portal, stock, sales and finance. For print-specific parts like configuration, templates and procurement flows we put Updoo blocks on top of Odoo - open and extensible, not in a closed ecosystem.
Is an Odoo portal more than web-to-print?
Yes. Web-to-print is usually about ordering or personalising print products. The Odoo portal can be broader: tracking orders, seeing invoices and documents, raising service requests, running approval flows and consulting reports - and integrating with clients’ systems.
How long does switching from Prindustry take?
A well-scoped implementation takes weeks to a few months, depending on scope and customisation. We start with a fit-gap and a data plan; web-to-print, brand templates, portals and integrations are planned in explicitly.
Connect the portal to the whole business?
We are happy to think along about which alternative fits your situation - even if that is a specialised print portal rather than Odoo. Honest about where a specialist goes deeper, and where a platform wins.