The most important Odoo apps, honestly reviewed.

Strong at the SMB fundamentals: pipeline, activities, automated follow-up, flowing straight into quote and order. Less deep than Salesforce or HubSpot in enterprise sales processes and marketing attribution - which you only miss once you genuinely need it.

Quotes, order confirmation, pricelists and upsell in one flow that runs straight into inventory and invoicing. Complex tiering and discount structures work; truly exotic pricing logic needs configuration or a CPQ layer.

Books along with the operation in real time: invoice, bank, VAT and reporting from the same data as your orders. Dutch localisation is mature; your accountant will need to adjust to something other than the local incumbents, and the bank integration deserves attention during setup.

Multi-warehouse, barcodes, lot and serial numbers and automated replenishment come standard. Plenty for most trading and manufacturing companies; a high-volume fulfilment centre with zone picking and robotics sits at the edge of what standard covers.

Replenishment rules, vendor pricelists and RFQs that generate themselves from stock or production demand. The strength is the automation; complex tender workflows or vendor scoring take a layer on top.

BOMs, routings, work orders and MRP at SMB and mid-market level, subcontracting included. The standard shop-floor screens are functional but desk-oriented, and fine-grained manufacturing accounting per step takes configuration - both gaps close well.

Tasks, Gantt, timesheet linkage and profitability per project, wired straight into sales and invoicing. The heart of the system for service firms; heavy resource planning across dozens of projects pushes past the standard planning board.

Hours per project and task, billable or not, straight through to invoicing and payroll. The strength is that the hour exists only once; standard entry does cost floor users more clicks than a dedicated time-tracking app.

Work orders, on-site hours, materials and signature capture, tied to inventory and invoicing. The standard engineer planning is basic: for planning on skills, travel time and availability we built RogerDone on top.

Tickets, SLA tracking and a customer portal, with the customer visible as the rest of the company knows them: orders, invoices, contracts. Less channel-rich than Zendesk or Freshdesk, but context often beats features.

Employees, leave, contracts and recruitment in the same environment as the rest of the company. Local payroll in practice runs via an integration with a payroll specialist - a deliberate, sensible boundary.

Recurring contracts that invoice and collect themselves, with MRR and churn from the same data as the books. Strong for business contracts; high-volume consumer SaaS with price experiments is better served by a specialised platform.

A webshop on the same database as inventory, prices and customers - no sync, no duplicate product data. Enough for most SMB shops; those wanting front-end freedom and top speed go headless with Odoo behind it.

A till that runs live on your inventory and accounting, usable offline too. Strong for retail with one to a few locations; heavy hospitality or chain-specific till features need testing per function.

Email campaigns and automated flows directly on your CRM data, no sync with an external tool. Fine for nurturing and newsletters; a dedicated platform like HubSpot or ActiveCampaign stays richer in attribution and A/B testing.

Digital signing and document management attached to the records they belong to: the contract sits on the customer, the receipt on the purchase order. Not a DocuSign replacement for heavy compliance flows, but the end of loose folders.