Looking for a HubSpot alternative?
HubSpot is strong in marketing and accessible in sales: pleasant tooling, good content and email functionality, fast to use. Whoever looks for an alternative is usually not unhappy with the marketing itself - the pinch is around it. Beyond marketing and sales, the rest of the business becomes a stack of loose tools around HubSpot, and the price climbs steeply as you add contacts and hubs. Here are the options honestly side by side, with Odoo as the platform that brings marketing, sales, operations and finance together natively.
Odoo Gold Partner · Amsterdam · marketing plus the rest of your business
What is the best alternative to HubSpot?
It depends on your pain. If you purely want another CRM with a different flavour, Salesforce (heavier), Zoho (broader/cheaper) or Pipedrive (lighter) are logical candidates. But if your pain is the climbing cost and the fact that operations and finance become loose tools, you are not looking for another CRM but for one platform. Then Odoo is usually the strongest alternative: marketing, sales, operations and accounting native on one system, at a fraction of HubSpot's scaling cost.
The best HubSpot alternatives, honestly scored
We are an Odoo partner, so we are not neutral. And honestly: for pure marketing and an accessible sales team, HubSpot is strong and pleasant. The question is what happens when the rest of the business joins - and what the bill becomes as you grow.
| Alternative | Whole business on one platform | Marketing | CRM & sales | Operations & finance | Cost at scale | Short verdict |
|---|---|---|---|---|---|---|
| OdooTop pick | Yes - marketing, sales, operations, finance native | Email, automation, events | Native CRM and sales | Native inventory and accounting | Max ~€20/user/month all modules | Best if you want marketing and the rest on one platform |
| HubSpot (stay) | No - marketing/sales core | Very strong | Strong and accessible | No, loose tools | Climbs steeply per hub/contact | Fine if marketing is genuinely your centre of gravity |
| Salesforce | Partly (clouds) | Via Pardot/Marketing Cloud | Very strong | Partly, costly | High + admin burden | More powerful CRM, but heavier and costlier to tailor |
| Zoho | Partly (Zoho One) | Good | Good | Partly | Low | Budget-friendly and broad; suite less integrated |
| Pipedrive | No - sales CRM | Limited | Good, sales-focused | No | Low | Light and sales-focused; no marketing or platform breadth |
Which alternative fits which situation?
Briefly per option, so you can shorten the shortlist faster:
Odoo
Strongest if you want not just marketing but the whole business in order: marketing, sales, operations and accounting native on one system. The reason companies look away from HubSpot is rarely the marketing but the cost at scale and the loose tools around it. Odoo brings that together at a fraction of HubSpot's scaling cost - one platform instead of a marketing CRM with satellites.
HubSpot (stay)
Genuinely an option if marketing is really your centre of gravity and the rest is well handled elsewhere. The marketing tooling is excellent and accessible. The boundary is twofold: operations and finance stay loose tools, and the price climbs steeply per hub and per contact as you grow.
Salesforce
The most powerful CRM on the market, with marketing via Pardot/Marketing Cloud. Stronger but also heavier and costlier to tailor than HubSpot. See also our Salesforce alternative.
Zoho
Budget-friendly and broad via the Zoho One suite, with marketing and CRM. A logical candidate if budget leads; the suite feels less like one integrated platform than Odoo.
Pipedrive
Light, fast and sales-focused. Ideal if you mainly want a tight pipeline and handle marketing elsewhere - but deliberately no marketing or platform breadth.
What HubSpot does (and what runs next to it), and where it lives in Odoo
Marketing and sales sit in HubSpot; the rest of the business in practice often sits separately alongside. This is how both translate to Odoo:
| In or next to HubSpot | In Odoo |
|---|---|
| Email marketing and campaigns | Odoo Email marketing and automation |
| Landing pages and forms | Website and forms on the same data |
| CRM and pipeline | Native CRM: leads, deals, activities |
| Quotations | Sales: quote to order with e-signature |
| Invoicing (now often separate) | Native invoicing, straight into the ledger |
| Inventory (now separate) | Native Inventory, real-time and valued |
| Accounting (now a separate package) | Fully-fledged accounting in the same system |
| Service and tickets | Helpdesk native on the same customer data |
| Reporting across everything | Dashboards across marketing, sales and finance together |
Why companies look for a HubSpot alternative
The pattern is consistent: the marketing is rarely the problem. The pain sits in two things. One: the cost climbs steeply as you add contacts and hubs (Marketing, Sales, Service, CMS) - what starts as accessible becomes a hefty bill at scale. Two: everything beyond marketing and sales becomes a stack of loose tools around HubSpot: invoicing, inventory, accounting and operations live elsewhere, with integrations in between. A marketing CRM does not run your business.
Odoo: marketing plus the rest of the business, on one platform
Odoo does email marketing, automation, landing pages and a full CRM - the core you know from HubSpot - but as part of one platform. The same customer data feeds marketing, sales, quotations, invoicing, inventory and fully-fledged accounting. Where HubSpot leans on loose tools and integrations for everything beyond marketing and sales, in Odoo every deal, invoice and stock movement posts straight through - and the price does not grow per contact.
How do you choose?
Three rules of thumb. One: if marketing is really your centre of gravity and the rest is well handled elsewhere, staying on HubSpot is defensible - just keep an eye on the scaling cost. Two: if you purely want another CRM with a different flavour, Salesforce, Zoho or Pipedrive are fine candidates. Three: if you want marketing and sales and operations and finance on one system, at a fraction of HubSpot's cost at scale, Odoo is usually the strongest choice. Start from your biggest pain: for most HubSpot searchers it sits in the climbing cost and the loose tools, not in the marketing.
Curious about realistic hours, cost and timelines? See the Odoo implementation benchmark →
Frequently asked questions about HubSpot alternatives
Can Odoo replace HubSpot's marketing?
For most SMB marketing amply: email campaigns, automation, landing pages, forms and events, on the same customer data as sales. On the very deepest inbound marketing features HubSpot goes further, but that is rarely where broader businesses hit a wall.
Why is Odoo cheaper than HubSpot at scale?
HubSpot charges per hub and per contact, so the bill grows with your database and your features. Odoo is one price for all modules (max ~€20/user/month), independent of the number of contacts - that saves a lot as you grow.
Can I migrate our HubSpot data?
Yes. We migrate contacts, companies, deals, activities and campaign history where useful. Because loose tools often run around HubSpot, the fit-gap maps those too so marketing and operations connect in Odoo.
Is Odoo suitable for a marketing-driven company?
Yes. You get marketing and the rest on one platform, so you measure not just leads but the whole path to invoice and margin on the same data. For very marketing-intensive organisations with complex inbound flows, HubSpot remains a serious consideration - we say that honestly.
Is HubSpot bad software?
No, quite the opposite - it is excellent marketing and sales software. The reason to compare is not quality but breadth and cost: beyond marketing the rest becomes loose tools, and the price climbs steeply as you grow.
Marketing plus the rest of your business, without HubSpot's scaling cost?
We are happy to think along about which alternative fits your situation - even if that is staying on HubSpot or a lighter CRM. Honest, with the scaling cost and the loose tools on the table.